Are you preparing for an upcoming job interview? It’s very clever of you trying to find out what you should be researching before your appointment comes. Luckily, you’ve come to the right place!
Researching employers is one of the surefire ways a candidate can have a better chance of standing out in the hiring process. When you know more about the employer, you will have information that can help prepare you for your upcoming interview.
If you’re itching to know more about the company you’re about to attend an interview with but don’t know where to start, here are the five things to research.
1. What skills, experience, and qualities do the company value
The most important thing to know is what the company is looking for in applicants. By knowing what qualities and skills the company expects you to have, you’ll be able to better “market” yourself. You will know which skills and experience you should endeavor to highlight during the interview.
To know the skills and qualities the employer is looking for, look at their job postings. Learn to read between the lines and observe for common qualities that they mention in all or most of their job listings.
2. Who are the key players in the company
The key players in an organization are those who hold critical positions. These include managers, department leaders, and of course, the CEO or president of the company.
You can easily find such information on the company website’s “About” page. Once you know who the higher-ups are, you may check out their individual profiles, particularly on LinkedIn. You’ll see what they care about and you’ll know if their ideas and beliefs are similar to yours.
3. What are the latest news and updates about the company
Before you go to your interview, it’s wise to be aware of the latest news and updates surrounding the company. Did they win an award recently? Did they join an organization? Did they get into a partnership?
These updates may be available on the company’s website and social media pages.
4. What are the company’s mission, vision, and goals
As a job seeker, you should be able to confidently say that you’re a good fit for the job. That entails being in sync with the company’s mission, vision, and goals. In short, you and the company must be culturally fit with one another.
As you research the company you’re about to do an interview with, pay attention to what’s indicated on their website’s mission, vision, and values pages.
5. What are the company’s products and services, and who are their clients
Finally, you have to know what kind of company you’re hoping to get into. A company’s set of products and services will say a lot about what they do. Furthermore, the way they pitch those products and services will also give you an idea of what they value as a company. For instance, are they for quality or quantity?
The company’s clients and customers also give you an idea as to what sort of people and organizations they do business with.
You need to know all of these things because the interviewer might ask you something about or related to them. When you’re able to answer such questions, the interviewer will gather that you care about the job enough to do your homework.